Why I developed
My name is Bradley Lincoln.
I am a parent, a grandad, son, brother, social researcher and I'm mixed race. I like solving problems. My daughters, their friends, and family members have struggled for many years to find a suitable hair care product for their curly-mixed hair.
And I wanted to help.
So, I got together with a focus group, talented chemist and a manufacturer to develop Mix-d: Hair. A unisex product specifically formulated for mixed and curly hair. And it works.
There were 3 issues I wished to address.
1. Results. I wanted to create a unisex product which would keep hair conditioned and was suitable for loose-open or tight-dense curls.
2. Availability. I wanted to develop a product that was easily recognisable on the shelf, available on the high street and online.
3. Price. I wanted to create a good quality product at a good price.
Mix-d: Hair has been lovingly co-created by family, friends and funded by Mix-d: (pronounced mixed). Mix-d: is a self funded social enterprise researching all things mixed-race. For more information about our other work check out www.mix-d.org.